When you are starting a website, one of the first things you need to think of is the domain name. Never underestimate the importance of a powerful domain name, it is just as important as having great content and useful information. People will not land by miracle in your website, while content will maximize the visibility of your website, the domain is what will make your brand more recognizable and help you stand out from your competition.
Nobody has a second chance to make a first impression. First impressions are everything and, on the Internet, that first impression, that initial exposure to your content and your company is your domain name. A domain name is fundamental for online marketing.
How important are domain names for building a brand? You need to look no further than Hotels.com. The iconic company paid 11 million dollars for the domain name, when purchased, people thought the company had made a costly mistake. Almost twenty years after it is impossible to calculate the hundreds of millions of dollars that the domain name has saved the company in advertising and branding.