How to make “How-to” Videos
“How to”, also called instructional videos, are one of the most popular genres on YouTube, specially after the pandemic. The need of people to stay home, created a true boom in categories like home improvement videos, usage of new software or service, videos that teach other people how to build, or fix things in an orderly, step-by-step manner. According to a recent TechSmith study, 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013).
Thursday, February 11, 2021

Why are “How-to” videos so popular?

If you are serious about teaching others, or building an online course we have great news for you. Research shows you will find a receptive audience because when people look for answers, they prefer to consult a video. 4X as many people prefer to watch a video about a product rather than read about it in a manual when making a purchasing decision. When it comes to millennials, 70% watch an instructional video before purchasing anything online. And YouTube reports over one billion daily vies of videos with educational content. So your videos and an audience that is hungry for knowledge are a match made in heaven.

Regardless of your industry, instructional videos are the best delivery method, but the question is how to create effective online training videos? Here’s a quick guide of what works and what doesn’t when it comes to create “how-to” videos, how to teach, instruct, demonstrate and explain using the video format. There are many categories of “how-to” videos; tutorials, training videos, explainer videos and presentations but they all share a common objective, a vehicle to transfer your knowledge.


Tips for creating effective “How-to” Videos.

1)  Script – When creating a “how-to” video, what you want to accomplish is transmit your knowledge. To do that, the video must be well planned, timed, you must choose the right words, the right shots, the right screen shares. For that, you must begin with a storyboard or a script. That is where the texts, images, videos, screen shares, voices, music all connect and create your message.

2)  Soundtrack - If your script is accurate, then the next step is to practice it over and over, memorize it, become as fluent as you can so you can sound credible, reliable, trustworthy. Get some feedback, perfect your story and when you are finally ready, record the audio or the voice over of your video. Speak slowly and clearly, don’t worry about making mistakes as you can edit those later. Try to record the soundtrack for your video in a quiet room.

3)  Imagery - Time to record your screen. To do that you must first close all the programs that are not essential to produce your video. The last thing you want is for some notification to pop-up while you are producing your video. Then open your screen casting software and begin populating your video with the elements in your script. Add charts, videos, webcam recordings, pictures, whatever you need to illustrate and transmit your knowledge visually.

4)  Mix or Edit – Once your imagery and soundtrack are free of mistakes and ready, drag together both media, the soundtrack and the visuals into an editor. Some add the soundtrack to the video, others like the opposite, illustrate the soundtrack. Whatever your style, make sure to sync perfectly audio and video, to enhance the quality of your message.

5)  Add an introduction and an ending. This will give you the chance of telling the audience the title of the video, a brief sentence of summary of what they will find inside and your main message which is, what you are going to teach them and they are going to learn. It will give you a chance to establish your brand, credit others, mention sponsors, etc.


How to create your own distribution network for your videos

Once you have created your instructional video, it won’t be worth much if people do not watch it. It’s not enough to make a good video on a popular format, you need a good distribution network for it. And a .TUBE domain name provides the most robust solution to let the world know you mean video.

i)  Register a .TUBE domain name, it will tell the world you mean video.

ii)  Redirect it automatically to your YouTube channel or create a new channel by curating your existing YouTube videos

iii)  Use the links.tube tool to create smart short links with your brand to each of your videos.

Finally, by registering a .TUBE® domain name you automatically become a member of our #TubeCrew and we will work to increase the footprint of your videos so your credibility and engagement will be amplified.


Best
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