Now more than ever content is king, video content is emperor and .TUBE is the throne where King Emperor sits.
One in every three internet users are using ad blockers to remove annoying ads that pop on websites they frequent. Audiences no longer dig traditional push advertising, they want real, authentic and helpful content. This change in consumer behavior led Google, to change also its search result algorithm to incorporate concepts like Expertise, Authoritativeness and Trustworthiness (hence the E-A-T nickname) which are self-explanatory. The highest the EAT ranking, the better the site will be positioned in Google.
CONTENT IS KING
Consumers demanding genuine content led Google to change its algorithms to give even more weigh to content creation and the following to that content; No wonder now, more than ever, CONTENT IS KING. Content in Blogs, FAQ pages, e-books, podcasts, white papers and of course, the king of all formats, VIDEO. Video’s popularity has exploded in recent years and it has become the new format of choice for the young generations who can’t get enough of Video, they have doubled the amount of time they spend watching online videos every year since 2015 (YouTube).
VIDEO IS EMPEROR
A compelling video that goes viral can propel EAT more than 200 Blog entries or 100 podcasts. On the new algorithm, everything is at play, being referenced or linked to in news articles, consistent user reviews and mentions, posting blogs or FAQs filled with relevant information, following in social media. 100,000 views to a video, can achieve all the above results in just a few seconds.
Any distribution system you build to deliver your content must include your own domain name that means Video, this will help you build your brand and improve your positioning. To crown a rounded video strategy, you need a domain name that means video, that is cool and short, is used throughout the globe and tells the world who you are, what you do and where to find you.
.TUBE IS THRONE
No domain name can achieve your goals better than a .TUBE domain name. Buy a .TUBE domain name and immediately redirect it to your YouTube channel. This will allow your users to reach your content by typing your domain name on their browser. Then, use your domain name to create short links to your videos.
Check out this example and in the process, visit one of the most compelling collection of Italian Recipes on the Internet: http://GiorgiaInCucina.Tube.
Compare this to their original YouTube addresses:
EASY, SMART, AUTHORITATIVE, TRUSTWORTHY
Having your own .TUBE domain with the ability to create as many short links as you want, will create your own branded distribution channel, your very own TUBE. Your domain name and your intelligent links will create a web of links that will increase your exposure, expertise, authoritativeness and trustworthiness. You will be able to catch more users and drive them to your channel and videos.
It is a fact that people are embracing video more and more, marketers must realize that its not enough to create good content, they must support that creativity with an equally creative links infrastructure capable of engaging their audiences into clicking to their content. The more marketers understand that there is no substitute for good quality content and a solid distribution network for that content, the more they will have users coming back for more.
Brand yourself as easy as 1,2,3
- Register a .TUBE domain name and tell the world you mean video
- Redirect your .Tube domain to your Youtube channel and make it easy to access from anywhere
- Use the links.tube tool to create smart short links to each of your videos
Become a Member of the #TubeCrew where we will work to increase the footprint of your videos and where your personal video brand will be promoted and amplified.