There are many guidelines you must follow in order to create successful product review videos. This tips will avoid the mistake commonly made of just showing off your product and describe how it fits in the bigger picture of your customers’ lives. Questions like what problem is your product solving, how does it enhance your customers’ lives, if it is in fact increasing their overall happiness and the most important, does it inspire a customer to get out there and purchase your product.
FIVE TIPS FOR CREATING KILLER PRODUCT REVIEW VIDEOS
1) PUT YOUR MONEY WHERE YOUR MOUTH IS
The most evident tip is that you must tell your story or even better, let your customers tell the story for you. Many customers shy away from product videos created by the companies who make the products, 83% of respondents stated that they prefer an informal and chatty tone by people who’ve had real experiences with the products. When people look at a product video, they don’t just want to know the technical specs of the product. They want to meet the people behind the product and the people who use it.
2) SHOW AND TELL
Don’t get overly complicated with product videos that are too artistic and fancy. They will not work if at the end you fail to communicate what you’re selling and the benefits of the product. Without this, your viewers won’t be inspired to become customers. This is a skill you learned since you were in first grade, when you took a toy to school and had to show off your product and tell your friends about it.
3) BOOKS ARE JUDGED BY THEIR COVERS
It’s not just what’s on the inside the product that counts, the outside counts too. Create a nice introduction to enter your product and then, once you’ve finished presenting it, finish with a very catchy concept that will stay in your customers “top of mind”. Always remember that a product video is essentially an advertisement for your product/service so do not be afraid to customize it with your logo, catchy phrases or animations and keep those elements simple so customer watch the actual product and not view the pitch of your company as another ad.
4. HIGHLIGHT THE BENEFITS OF YOUR PRODUCT AND NOT THE RISKS OF NOT BUYING IT
If you are going to sell for instance silver coins, talk about the benefits of silver rather than making a case for protecting yourself against a monetary collapse. Scare tactics make informercial look cheap, highlight the benefits of “being in” rather than the downside of “missing out”. In one word, depict optimism by focusing on the benefits.
5. INCLUDE A CALL TO ACTION
At the end of your video, make sure to add a call to action or a next step/destination for those who want to learn more or purchase your product. Calls to action may include an email capture form or a link to order. If your viewer watched the entire video, chances are he liked the product and will consider buying it so to finish your pitch with a call to action is a must to market tour product successfully.
HOW TO DISTRIBUTE YOUR PRODUCT VIDEOS
Making a great product review is only part of the work, the hardest task is to let audiences know about your videos. That’s why .TUBE has created a series of tools that will help you position and distribute your videos and in the process, create your own brand.
This is how create a distribution network for your videos and brand yourself as easy as 1,2,3
1) Register a .TUBE domain name and tell the world you mean video
2) Redirect your . Tube domain to your Youtube channel and make it easy to access from anywhere
3) Use the links.tube tool to create smart short links to each of your videos.
Finally, by registering a .TUBE domain name you automatically Become a Member of the #TubeCrew where we will work to increase the footprint of your videos and where your personal video brand will be promoted and amplified.