.TUBE and Video Marketing
Simply put, users want their favorite brands, fully engaged in video. Video has become the sine-qua-non type of content for a brand. Without video, you are invisible and having powerful videos, position your brand as being in the crest of the wave.
Video Marketing for Companies
For companies, using video for marketing purposes It’s no longer a yes or no question or now or later; rather, the question is “how much”. How much of the marketing budget should go to producing and promoting video.
As its name suggests, video marketing is using video to accomplish marketing goals such as position a brand, sell a product or simply transmit a message. The Benefits of using a .TUBE domain name for distributing the message and position the brand as one that is fully engaged in video are many, here are just a few:
Increase Your Search Engine Rankings
A .TUBE domain name can increase your search engine ranking, click-through rates, conversions and provide you with a gold mine of data for your SEO. YouTube is the second largest search engine, second only to Google. Actually YouTube is owned by Google so a good SEO tagging of your videos will go a long way on both search engines.
Redirect Traffic to Your YouTube Channel
.TUBE comes to play by being the only TLD that includes shortURL capabilities. This means that you can use your .TUBE domain to create intelligent links to redirect traffic to your YouTube channel and to each of your particular videos. Each user that enters your channel or videos via a short link (whether he typed it in a browser or clicked a link in social media) will provide you with all the demographic information of that user. And knowing your audience, will work wonders for your SEO.
By using your domain name to create short links you will be placing your brand in front of people’s eyes again and again. This will position your domain as a trustworthy source for video content. In other words, when people see an intelligent link that contains your brand, the .tube domain and the subject of your video, they will be more likely to click than if it is just a random string of characters.
Create Short URL Links
Cannon USA uses its domain canon.us to create short links. Recently, Canon used a third party service to build a microsite where people can share their memories in pictures. The site is located in https://1.shortstack.com/Cgt91Z?utm_medium=social&utm_source=facebook&utm_campaign=awareness&utm_term=-_-&utm_content=canonmemories_0_08-03-2020_ccd_canon. Cannon created Canon.us/canonmemories to drive traffic to its microsite with unbelievable success.
75% of respondents chose short links with real words rather than longer links with random characters (Source: Bl.ink). Add to this that viewers claim they retain 95% of a message when obtained via video (Social Media Week) and you have a winning combination. A powerful domain that means video, intelligent links to your videos and then the videos in of themselves. With a .TUBE domain name you capture the attention of your audience before they even clicked on your link.
How to incorporate a .TUBE domain name to a Video Marketing Campaign
A marketing campaign is a marketing campaign, whether Video is used or not. There is no escaping conducting market research and competitive analysis in order to create a compelling message. What do you want your audience to hear, see and feel? What message are you trying to convey? What is the call to action?
After creating a strategy and developing your message, you should select the domain name that makes your vision come to life. If you are using video to promote or market your brand, your product or service, a .TUBE domain is the only one that will tell your people you mean video.
With a .TUBE domain name you can launch a video marketing strategy as easy as 1,2,3
1)Register a .TUBE is a domain name and tell the world you mean video
2)Redirect your domain to your Youtube channel and make it easy to access from anywhere
3)Use the links.tube tool to create smart short links to each of your videos and track the demographics of your users, improving your SEO
As a BONUS
Become a Member of the #TubeCrew where we will work to increase the footprint of your videos and promote and amplify your branding.