Video is a universal language that everyone understands. In the past 10 years the Video landscape has changed dramatically, wireless bandwidth, compression technologies, encryption and high speed access to the Internet were not accessible a decade ago.
Back then, watching a video online was a privilege, having a video call was reserved for large corporations with sophisticated equipment and internet connections with high capacity were the exception and not the norm. Today, any smart phone connected to the Internet can view videos and the audiences have expanded geometrically. But the popularization of video content is not just the result of the development of mobile platforms and technologies but also of the content creators and more importantly, online marketers that have converted video content into their most important marketing tool.
The following statistics illustrate the tsunami that has taken marketing by storm changing completely the landscape that prevailed until a few years ago. All statistics are courtesy of Wyzowl.com. All figures reflect the situation prevailing at the end of 2019. Chances are that when they measure again at the end of 2020, the landscape will have changed dramatically once more, increasing the reign of Video over the other content formats.
HOW MARKETERS USE VIDEO
85% of businesses use video as a marketing tool, in 2016 the figure was 61%. By 2020, this may grow well above 90%.
In 2015, 78% of Video marketers said video was an important part of their marketing strategy. That percentage grew to 92% by the end of 2019.
85% of US Internet audience prefers content in video format. Modern people are terribly impatient. And are reluctant to study materials about goods and services, but a 2 to 3 minutes video about a product will have a 82% a higher probability of being viewed.
Half of the people who started using video for marketing recently claim that it’s quicker and less time-consuming to create video content; the other half say it’s easier to convince others of their value proposition. Almost 50% of first-time video marketers believe it’s easier to create video content in-house because video is becoming more affordable.
87% of video marketers say video has increased traffic to their website, 81% that it has helped increase the average time their visitors spend on page, 80% that video has helped increase sales and generate leads. No other format offers that kind of ROI, as a matter of fact, 89% say video has better ROI than any other format. That is why 99% of people who use video for marketing say they’ll continue using it in the years to come.
HOW CONSUMERS VIEW VIDEO
96% of people have watched an explainer video to learn more about a product or service. Of those, 84% say that they’ve been convinced to buy a product or service, to download software or purchase an app after watching a video. Two thirds (66%) rather view a video than read a text.
On average, people are watching 16 hours of video per week and the figure is increasing by 25% annually. In spite, 86% would like to see even more video, mostly educational, explainer and product demos. Three out of four say that testimonials from independent people add more credibility, they trust other people more than the brands they promote.
The video platforms of choice are YouTube (88%), Facebook (76%), LinkedIn (66%), Instagram (65%), Twitter (38%), TikTok (15%) and SnapChat (9%). 42% are planning on adding webinars, Facebook Live (38%), InstagramTV (28%), Interactive videos (21%), 360o (15%) and Virtual Reality VR (12%). This landscape has changed dramatically with the Covid pandemic as tools that were previously unavailable such as Zoom, have gained enormous presence during 2020.
A .TUBE domain name, the basis of any Marketing Video strategy
Pair your videos with a .TUBE domain name and begin creating short links with your brand to each of your videos. By doing this, you will be able to brand yourself as easy as 1,2,3
1) Register a .TUBE domain name and tell the world you mean video
2) Redirect your . Tube domain to your Youtube channel and make it easy to access from anywhere
3) Use the links.tube tool to create smart short links to each of your videos
No marketing video strategy is complete without a distribution network for your Videos and .TUBE offers you just that, a domain name and the possibility to create as many subdomains as you want to all your videos, each carrying your brand.
Finally, if you purchase a .TUBE domain name you automatically become a Member of the #TubeCrew where we will work to increase the footprint of your videos and where your personal video brand will be promoted and amplified.